اليقظة السياحية كأداة لتحسين الأداء السياحي : عرض تجربة وزارة السياحة بالمملكة المغربية

Abstract EN

This reasearch aims mainly to stand on the tourist vigilance role in improving the tourism performance in the Kingdom of Morocco ,this study is based on data on the period between 2000 to 2014,through stastics published by the Ministry of Tourism of the Kingdom of Morocco.

Methodologically speaking , this research depends on an analytical approach through data analysis that is related to tourism in MOrroco.One of the most important results in this study is that the Kingdom of Morroco gives much importance to tourism and depends basically on Tourism vilgilance through its successful strategy and supporting touristic contracting activity.As a result ,vigilance becomes the most crucial feature of tourism in Morocco which makes it contribute in improving competitiveness of all tourist chain,especially in consolidating a true culture for a touristic service quality and developing an innovative offer in the field of tourism activation.