تعزيز التكيف الإلكتروني للعلامة التجارية مع احتياجات عملاء جيل الألفية لجذبهم للتسوق عبر الإنترنت بالتطبيق على الدول العربية بالشرق الأوسط

Abstract EN

The present study has addressed an important topic for internet marketers, namely, "enhancing the electronic adaptation of trademarks over the internet to meet the needs of the millennium generation to attract them to buy from Arab countries in the middle east." the study focused on attracting the millennium generation, the largest in the generation of 2 billion people, the generation associated with the internet and purchase from it.

the study concluded that the most important ways in which brands can attract this generation is the adaptation of brands to submit through smart phones as it is highly linked generation and prefer to enter the internet and buy through it, and to interact with the millennium generation customers with brands a significant role in marketing and became more accessible through web 2.0 applications.

it is also a generation that prefers and respects the brand that carries out its social responsibility.

therefore, the brand should take care to play its societal role and take care of noble social issues.

it is also a generation that is very interested in the digital participation of trademarks such as personalization and personalization of the site, and giving it a distinctive identity and ease of use.