Main factors influencing the German buyers’ satisfaction in sourcing ready-made garments from Egypt

Abstract EN

Germany is the largest importer of clothing in Europe.

67% of all imports derived from countries outside Europe.

now Egypt is still not among the largest suppliers to Germany, in spite of the importance of textiles and apparel industry to the prosperity of Egyptian economy.

the contribution of this study is presented in determining the most important selection criteria affecting the German buyers ‘decision in sourcing ready made garments from overseas countries such as Egypt.

these considerable selection criteria have been used to assess the satisfaction level of German ready made garments’ buyers, who have previous experience in sourcing from Egypt.

it is found that the most important main selection’ criteria, that influence the German ready made garment’ buyers decision, included: the people in the first rank with average importance rate of 27.8 %, production in the second rank with a percent of 25.9%, then come the delivery performance in the third rank with a percent of 25 % and lastly the product in the fourth rank with 21.2%.

under these main selection criteria, further twenty sub- criteria have been also developed.

the satisfaction survey results showed that 38% from the sample surveyed (the German buyers) expressed their satisfaction of the outcome in dealing with Egyptian garments suppliers, 30% from the buyers were natural , and 32% were not satisfied with the product and services offered to them.

further recommendations regarding improving the performance of Egyptian readymade garments factories have been also collected and presented.

this study could be further utilized as a guiding tool to enhance the competitiveness level of Egyptian garment production, and to increase its tendency to become potential suppliers for foreign German retailers, thus increasing the volume of Egyptian ready made garment export to Germany.