دور وسائل الإعلام الجديد في تعزيز الثقافة المعلوماتية : دراسة تطبيقية على طلاب جامعة الملك عبد العزيز بجدة

Abstract EN

the present study aimed at identifying the role of the new media in promoting the information culture.

It also aimed to determine the nature of the information sought by King Abdulaziz university students through the new media, what are their motives? What information do King Abdulaziz university students care about? How does the new media influence the promotion of information culture? How can the new media be used to enhance the image of the Kingdom globally? The study population consisted of male and female students in King Abdul Aziz University in Jeddah.

A random sample of (378) individuals was selected.

The study concluded that: The nature of the information that students seek through the new media encompasses many concerns.

The most important motives for using the new media would be to know what's new in various fields.

The most used new media are in the following order: Whatsapp, Twitter, YouTube.

The greatest interest in obtaining information was in the following order: local, mathematical, cultural, scientific, technical, and political information.

There is a high degree of approval of the impact of the new media in promoting information literacy.

There is a high degree of approval to enhance the image of the Kingdom using the new media.

The study recommended that there should be awareness programs for students on how to deal with the new media.

And give more attention by universities and scientific research centers to study the potential impact of the new media, especially on the formation of new cultural values