العلاقة بين سمعة المنظمة و الأداء الاستراتيجي: دراسة استطلاعية في مطاعم الدرجة الأولى و الممتازة في محافظة النجف الاشرف

Abstract EN

The Purpose / of this research to determine the nature of the relationship between organization reputation and Strategic Performance in the first premium-class restaurants in the province of Najaf.

Methodology / Design: The researchers distributed (82) to identify the individuals' influential in the decision in the first premium-class restaurants in the province of Najaf, as it has been analyzed using statistical program Advanced SmartPLS v.3 as well as a program.

.SPSS V.22.

The importance of research/ The importance of research in that it is applied in one of the most important business sectors in Iraq in general and in the province of Najaf, in particular, that of the catering sector, and address the real problem was the search organization community searching for unique resources to cope with the intense competition within the sector.

Practical results / research found a set of practical conclusions from them that there is significant effect between dimensions of organization reputation and Prospective of Strategic Performance.

Originality / value: this research came to fill the knowledge gap represented the lack of Arabic search to the knowledge of researchers addressed the relationship and influence between research variables in the specimen supposedly single, and the importance of this relationship to achieve excellence for restaurants study sample.