المزايا التنافسية في المؤسسات الصغيرة والمتوسطة-على المستوى الوظيفي

Abstract EN

Many thinkers and researchers are interested in researching all the specifics of small and medium enterprises, especially finding solutions to help them protect against bankruptcy or change of activity.

Therefore, the issue of strategy and building competitive advantages is one of the topics that occupy the minds of many researchers, thinkers.

As one of the areas that represent one of the reasons for the success and excellence of the institution.

Therefore, the Foundation aims to build competitive advantages at all levels to reach its strategic objectives.

These benefits can be built on the functional level.

Therefore, the objective of this study is to research the strategies at the level of activity in the context of creating competitive advantages at the functional level.

Strategy of cost leadership, product differentiation strategy and focus strategy.