توالد النظريات الإعلامية الغربية و أهمية التنسيق المعرفي لتطوير الحتمية القيمية الإعلامية

Abstract EN

The research aims at identifying the most important Western theories in the field of media, clarifying the Arab contributions in generating a coherent media theory, and how to enable the idea of value determinism and make it the alternative theory in the Arab world.

The research reached important results, including: the continued control of Western production in the field of media and communication, the absence of authorship and Arab perspective, with the pattern of applied research, and the lack of coordination in enriching the idea of value determinism by the top Arab media, and even ignoring and non-recognition.