أثر تطبيق و ممارسة الأنشطة التسويقية في استدامة المؤسسات الاقتصادية : دراسة حالة مؤسسة قديلة للمياه المعدنية

Abstract EN

This study aims at identifying and determining the importance of marketing activities in the continuation and survival of the economic institutions in the market in generaland to the guedila Mineral Water Foundation in particular Therefore, the study focused specifically on the relationship of the marketing elements of product, pricing, distribution and promotion The results of the study have been used to collect and analyze data and information on the field study of guedila Foundation and its documents in the statistical programs represented in (23.SPSS, EVIEWS).

Yen practice marketing activities and the sustainability of the institution guedila through their quest for survival and growth are constantly active in the market.