Singh, Vinay Vikram keep walking in to crush small players
Author
Source
International Journal of Social Communication
Issue
Vol. 6, Issue 2 (30 Jun. 2019), pp.110-121, 12 p.
Publisher
Publication Date
2019-06-30
Country of Publication
Algeria
No. of Pages
12
Main Subjects
Abstract EN
Advertising is an important part of marketing, it’s a form of communication that includes the name of the brand, its product or service and how that product or service could potentially benefit the consumer.
Recession is a business cycle contraction, a general slowdown in economic activity over a period of time.
Due to this slowdown organizations often tend to reduce their advertising budget.
This paper attempts to throw a light on how innovative advertising can help the organizations generate recall of their brand and why sometimes it is necessary not to reduce the advertising budget during recession so that the brand comes out to be a stronger one when this economical slowdown is over.
This is the real time when major companies can wipe out small competitors who won't be able to survive recession with help of innovative advertising strategy.
American Psychological Association (APA)
Singh, Vinay Vikram. 2019. Singh, Vinay Vikram keep walking in to crush small players. International Journal of Social Communication،Vol. 6, no. 2, pp.110-121.
https://search.emarefa.net/detail/BIM-945773
Modern Language Association (MLA)
Singh, Vinay Vikram. Singh, Vinay Vikram keep walking in to crush small players. International Journal of Social Communication Vol. 6, no. 2 (2019), pp.110-121.
https://search.emarefa.net/detail/BIM-945773
American Medical Association (AMA)
Singh, Vinay Vikram. Singh, Vinay Vikram keep walking in to crush small players. International Journal of Social Communication. 2019. Vol. 6, no. 2, pp.110-121.
https://search.emarefa.net/detail/BIM-945773
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 120-121
Record ID
BIM-945773