حماية البيئة بين التزامات الإنتاج الأنظف و سلوك الغسيل الأخضر

Abstract EN

The demands of the clean environment are putting pressure on modern productive activities and everyday lifestyles, under the requirements of preserving the environment and stop its accelerated deterioration.This has become a way to promote cleaner production as a strategy and a more sought-after option in welfare societies,when companies were forced to show themselves in a position that they preserve the environment, number of them began marketing on the this basis and show what is produced as a friend of the environment, Without scientific evidence being available to proof the positive characteristics of their productions ,and without showing the hidden defects of goods and services, seek to turned into a green economy, while the truth is that it is deception within so-called green washing.

Practice of green washing is an act of transmitting informations to the public, in order to show the company socially and environmentally responsible in the eyes of the target audience, and the seriousness of this matter is related to the fraud that victimizes consumers.

In order to protecting the environment and providing a life of well-being; economic activities must be strictly monitored to prevent the exploitation of the environment for graft, protect consumers and prevent them from deceiving, especially through the mechanism of false commercial publicity, and all brands and commercial companies must be strictly subject to quality standards, under the threat of deterrent penalties, which require a degree of high environmental awareness, and continuous legal compliance.