استراتيجية التسويق السياسي في التنافس الانتخابي : دراسة تحليلية في الأساليب التكتيكية للرئيس دونالد ترامب

Abstract EN

(We will make America great again)..

From this platform campaign launched the campaign of the candidate Donald Trump in his contest against the candidate Hillary Clinton for the US presidential election, which represents the political brand of his campaign, making the American identity a key element in building his marketing strategy Like other candidates for the US presidency, Trump is aware of the importance of political marketing, and is moving towards building a strategy to serve his various objectives in order to fill his electoral treasury with as many votes as possible.

He studied the behavior of the American political consumer in detail using several technical methods to attract voters to his political products Through the fragmentation of his political electoral market to include most segments of society and even access to segments of other presidents did not succeed in obtaining their votes or support, in addition to marketing to his opponent Hillary Clinton (as a bad product), taking advantage of the public discontent of Americans on the US reality corrupt and the magnitude of the concerns, and found in the Trump solution towards Alngieirotalpah needs after the same Trump market (as a product good) is able to rid Americans of their concerns is the man's savior and leader of necessity to restore the grandeur and prestige of America, especially as Trump does not have any political history is bad This has been aided by technological development in the area of political communication, particularly the use of social networking as a high-quality technology that accelerates the promotion of products to create interaction between the candidate and the millions of consumers from the electorate.