أثر تطبيق الإدارة الاستراتيجية في تحقيق و استدامة القدرات التنافسية العالمية : دراسة تطبيقية على شركات السكر السودانية في الفترة 2007-2017

Abstract EN

The study aimed at identifying the impact of the strategic management in achieving and sustaining the global competitiveness of the Sudanese sugar companies during the period (2007- 2017), according to stakeholders and resources theories.

The study model was designed based on the literature of the study.

The analytical descriptive, the case study, and the historical methods were used since they suit the nature of the study.

The initial data were collected through interviews with the decision-makers in addition to a questionnaire, where (125) questionnaires were distributed and (119) were retrieved with a response rate of (95.2) %.

The sample was based on the non-probability, while the data were processed statistically using the Statistical Package for Social Sciences Program (SPSS).

To confirm the degree of reliability in the data, the Alpha-Cronbach test and the simple regression analysis were used to test the hypotheses of the study.

The study showed several results, the most important of which are: the direct impact of strategic management on achieving and sustaining global competitiveness in its different dimensions (access to foreign markets, brand, market share, profitability) in the companies under study.