أثر أبعاد الإدارة اللوجستية في تحسين جودة الخدمة : دراسة حالة بنك النيل الأزرق المشرق

Abstract EN

This study aimed to identify the effect of commitment to implement the logistics activities on the quality of service in the banking sector.

The patterns of logistics activities include transportation, storage, and supply; while the quality of service includes organizational commitment, standard commitment, and emotional commitment.

A sample of (140) employees from the Blue Nile Mashreq Bank had been chosen randomly.

The study depended on the questionnaire to collect the information from the study sample; whereas the Statistical Package for Social Science Program (SPSS) had been used in order to test the hypotheses of the study.

The study main findings indicated the existence of a positive relationship between the dimensions of logistics management and quality of service represented in the speed of response, tangibility, reliability, and safety.

The study calls for more attention to be given for logistics management and its activities because of their significant impact on the achievement of customer satisfaction, supporting the competitive advantage of the corporation, and improving service quality.