واقع تطبيق تسويق الموارد البشرية في الشركات العالمية : (شركة Apple نموذجا)‎

Abstract EN

This study aims at identifying an important and modern subject that has attracted the attention of researchers and institutions of all kinds, namely, "marketing human resources" and knowledge of the role of applying different concepts of marketing human resources in the success of companies.

This study presented Apple as a model for international companies concerned with this matter For its different concepts and its impact on its human resources.

Therefore, this study concluded that companies that adopt human resources marketing concepts work on the search for excellence to be an attractive place for employees by providing optimum conditions and good environment for innovation.

Companies seek excellence to always be attractive to potential employees and to provide optimal conditions and a good environment for innovation for their employees to maintain.