تحليل اتجاهات طلاب كلية الاقتصاد بجامعة بنغازي نحو قسم التسويق

Abstract EN

The importance of marketing appears as an essential activity practiced by all institutions either public or private.

Identifying consumers' needs and wants through marketing research is the path of success for businesses leadingorganizations.

The research problem lies in the students’ reluctance to major in marketing at Faculty of Economics at University of Benghazi.

This research aims to identify students’ attitudes towards Department of Marketing.

The researcher used the questionnaire as a mean for gathering the data required for the empirical part.

The participants of the study have reached 361, selected randomly from students from all scientific departments of Faculty of Economics.

The researcher, also, has measured the consistency factor in the questionnaire and the descriptive statistics for the sake of identifying the students' attitudes and the inductive statistics to answer the questions and hypotheses of the research.

The findings of this research have shown that the majority of students at Faculty of Economics are females, concentrated mainly in Department of Accounting.

The ratio of the students in Department of Marketing is considered the lowest compared to other departments.

The findings have also shown that the main courses in Department of Political Sciences is the least important followed by Department of accounting.

The most important main courses are the courses in Department of Marketing.

As for the importance of the organization functions based to the participants’ perceptions, it has been shown that the accounting function is the most important one, and the least is the marketing.

The findings have shown no significant variation in the students’ attitudes towards the Department of Marketing, attributed to the variables of gender or major.

The findings, also, have shown variations regarding the students' perceptions to the concept of marketing according to the variables of gender and major: gender in favor of females; major in favor of Department of Marketing.