تأثير الإعلان السياحي في قرار اختيار السائح لوجهاته السياحية بالجزائر : حالة عينة من الو افدين على مركبات العلاج الحموي

Abstract EN

This study aims to identify the reality of tourism advertising and And the extent of the impact of its mechanisms on the decision of choosing the tourist for the thermal treatment compounds in Algeria.

for achieve to these objectives, the analytical descriptive method was used.

The study population was among the tourists who came to the thermal treatment compounds during the period of our study.

The questionnaire was used as a main tool for this study and it applied in the sample of the study that consisting of (556) individual, and 500 questionnaires were analyzed by (94.16%), and for statistical analysis and treatment, the statistical program (SPSS) was used.

The study concluded that there is a statistically significant effect of independent variables (Tourism Advertising and Means of tourism promotion) in the decision to choose the tourist for the thermal treatment compounds according to the view of tourists (sample study).