دلالات الرسالة الألسنية في الخطاب الإشهاري التلفزيوني دراسة في أبعاد تجليات صورة المرأة

Abstract EN

The linguistic message in the television advertising discourse is one of the most important pillars of the structure and structure of the advertising discourse.

It also addresses a wide audience.

There is agreement that all the influence factors employed give the advertising letter a technical qualification that is not available to other letters of other means, The semantic rhetoric of the linguistic message in the famous discourse does not stop at the limits of the written or spoken language, but the picture also contains rhetorical events contrary to the prevailing rhetoric that the monopoly of language, On the other hand, the linguistic sign in the advertising discourse can be viewed from a purely functional angle in the level of its interpretative efficiency achieved for the lexical function beyond metaphysics.

From this point of view, this study is a researcher in the various semantic dimensions of the linguistic formats of the linguistic message employed in the structure and composition of the moving and fixed advertising discourse and the basic building block of reading and interpretation of the various dimensions in the manifestations of the image of women in television advertising.