التجارة الإلكترونية بين الضرورة و فعالية آليات حماية المستهلك من مخاطر الخداع التسويقي

Abstract EN

This study aims to identify the mechanisms of electronic consumer protection from the marketing deception that may be exposed through electronic commerce transactions.

With the latest technological developments, including the Internet, deceptive marketing practices have emerged for the electronic consumer, which may be exercised through the elements of e-marketing, The study found that with the increase in consumerism with increasing consumer needs and desires in light of the rapid technological development, the electronic consumer has been suffering from a violation of their legitimate rights in a hidden way through deceptive marketing practices by the companies seeking to maximize profits, The study concluded that the institutions that produce goods and services and deal with e-commerce provide free services and advice to the electronic consumer, which will encourage them to deal with them, taking care to adopt new ideas in marketing practices away from fraud and marketing deception and dealing with the social responsibility of these organizations.