الابتكار في المزيج التسويقي كمصدر لتحقيق ميزة تنافسية للمؤسسة

Abstract EN

This research seeks to determine the role of innovation in the elements of the marketing mix in achieving the competitive advantage of the economic institution through innovation in products, pricing, promotion and distribution, which gives the institution a competitive advantage compared to its competitors.

The study concluded by emphasizing the relationship between innovation in the elements of the marketing mix and achieving the competitive advantage of the enterprise.

The innovation in the marketing mix is one of the most important pillars for building and enhancing the competitiveness of these institutions.

The company can produce new high quality products at the right price.

, Which gives the organization the possibility to progress at lower costs, faster delivery of products in less time, gain a reputation, which is a competitive advantage of the institution supports its competitive position.