التسويق الأخضر كأحد مداخل الرقي بالمسؤولية الاجتماعية و الأخلاقية في المؤسسات

Abstract EN

In the light of many variables that were the direct cause of the deterioration of the natural environment through the depletion of natural resources, the increasing rate of pollution resulting from the marketing of products harmful to the environment, as well as human abuse with the environment emerged and increased pressure to regulate the relationship between humans and the environment to ensure conservation And its natural resources.

This has been reflected in the role of marketing through the social responsibility of marketing activity and its impact on the social aspects of individuals and society and thus enhancing the environmental awareness, which represents the most important means of protecting the environment through instilling positive behavior and development towards the Leah.