التوجهات الاستراتيجية و أثرها في نجاح المشاريع : الدور الوسيط لرأس المال الفكري : دراسة ميدانية في مركز الملك عبدالله الثاني للتصميم و التطوير (كادبي)‎

Abstract EN

This study aimed to identify the impact of strategic orientations on projects success in King Abdullah II Design and Development Bureau with indicating the mediating role of intellectual capital, the study also used convenience sample strategy to survey the study population.

The study targeted five job titles (general manager, general manager deputy, general manager assistant, director of department, head of department) of the targeted employees, the descriptive analytical approach was used, through developing (the questionnaire) as a main tool for data collection, where (134) copy was distributed, a total of (119) questionnaires were retrieved, and (112) questionnaires were found valid for analysis, the study used many statistical tools and methods, such as mathematical means, standard deviations, multiple regression analysis, simple regression and path analysis.

The study findings reveals that there is a significant impact of the strategic orientations with all of its dimensions combined on projects success with all of its dimensions combined through intellectual capital as a mediator variable in King Abdullah II Design and Development Bureau.

Based on such results, the researchers recommended preparing and creating an appropriate organizational climate to ensure the success and efficiency of projects, as well as reconsidering and developing market strategies and plans continuously, and the necessity for the organization to sustain its intellectual capital, strengthen it and constantly developing it in accordance with the latest changes in the external environment; in order to support projects success.