إدارة المعرفة التسويقية و انعكاساتها على العلاقة مع الزبون لتحقيق الميزة التنافسية

Abstract EN

This exploratory research assessment the extent of the relationship between marketing knowledge management and enhancing the ability of achieving the competitive advantage in the competitive environment of organization.

The marketing literatures have been witnessed a remarkable interesting in marketing knowledge, achieving different extents in the ability of merging the marketing activities in an organized conceptual domain and linking them with information technology to create marketing knowledge management system making the organization capable of keeping the knowledge accumulation and building reliable rational methods to handle the changing market.

So, the processes of marketing knowledge management will be good input to link the making them capable of better handling the un traditional environment problems and marking use of marketing opportunities making them capable of pacing with the competitive domain and keeping on their competitive status in the market.