البلاغة العربية و البلاغة المرئية

Abstract EN

This study aims at showing the relationship between Arabic rhetoric and visual rhetoric.

It surveys the definitions of rhetoric including the change in the concept of the message that is too narrow for two persons and which is wide enough to carry visual messages, the orthography and the realizations of its structural markers.

The tangible sign and the visual image are considered the most prominent ones, for every update that touches rhetoric is not considered rhetoric unless it goes parallel to the origins of Arabic culture by means of the signs of visual and written messages with good communicative and aesthetic employments that depend on preferences and mind as well.