العوامل المؤثرة في استخدام المرأة للتسويق الإلكتروني في مواقع التواصل الاجتماعي : دراسة ميدانية
Other Title(s)
Factors affecting women’s use of electronic marketing on social media : field study
Author
Source
Issue
Vol. 2020, Issue 47 (31 Mar. 2020), pp.125-146, 22 p.
Publisher
University of Baghdad College of Mass Media
Publication Date
2020-03-31
Country of Publication
Iraq
No. of Pages
22
Main Subjects
Social Sciences (Multidisciplinary)
Marketing
Media and Communication
Abstract EN
The research aims to determine the factors affecting the woman’s use of electronic marketing in social networking sites, and to know the extent of the sample’s use of social networking sites for electronic shopping purposes.
The research tool used the questionnaire form that was designed in its final form after presenting it to the arbitrators and it included a set of questions and a five-Likert scale, and used the spss statistical program to perform the statistical operations that were laid out in tables showing the frequencies, percentages and percentages Salary, mean, standard deviation, and correlation using the Spearman correlation coefficient, the Ka2 square test, the F test, the Alpha Cronbach test, and arrived at Searching to a set of results, the most important of which is the existence of a large extent of electronic marketing from the internet sites, and that Facebook is one of the most used social networking sites in marketing, and the hypothesis test showed a significant correlation between marketing sites and the extent to which the sites meet the needs of women, and the results also showed that there are differences between the sample in Demographic data towards the use of women for e-marketing via social media, and there is also an indication of the degree of consistency in the sample averages towards the factors affecting the woman's use of e-marketing.
American Psychological Association (APA)
أفنان محمد شعبان. 2020. العوامل المؤثرة في استخدام المرأة للتسويق الإلكتروني في مواقع التواصل الاجتماعي : دراسة ميدانية. مجلة الباحث الإعلامي،مج. 2020، ع. 47، ص ص. 125-146.
https://search.emarefa.net/detail/BIM-969864
Modern Language Association (MLA)
أفنان محمد شعبان. العوامل المؤثرة في استخدام المرأة للتسويق الإلكتروني في مواقع التواصل الاجتماعي : دراسة ميدانية. مجلة الباحث الإعلامي ع. 47 (كانون الثاني / آذار 2020)، ص ص. 125-146.
https://search.emarefa.net/detail/BIM-969864
American Medical Association (AMA)
أفنان محمد شعبان. العوامل المؤثرة في استخدام المرأة للتسويق الإلكتروني في مواقع التواصل الاجتماعي : دراسة ميدانية. مجلة الباحث الإعلامي. 2020. مج. 2020، ع. 47، ص ص. 125-146.
https://search.emarefa.net/detail/BIM-969864
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش.
Record ID
BIM-969864