The influence of using innovative marketing tools on real estate development companies performance in Jordan

Other Title(s)

تأثير استخدام أدوات التسويق المبتكرة على أداء شركات التطوير العقاري في الأردن

Dissertant

al-Dibs, Ahmad Riyad

Thesis advisor

al-Jabali, Samir M.

University

Middle East University

Faculty

Faculty of Business

Department

Department of Business Administration

University Country

Jordan

Degree

Master

Degree Date

2020

English Abstract

Purpose: Innovative Marketing Tools has emerged as a key tool for real estate development marketing, which attempt to use new marketing activities to develop real estate development companies’ performance (Digital Marketing, Green Marketing, Emotional Marketing).

Therefore, this study aims to investigate the influence of using innovative marketing tools on real estate development companies’ performance in Jordan.

Methodology: To actualize this study the data was collected from 84 real estate development companies in Jordan by a questionnaire.

After confirming the normality, validity and reliability of the tool, descriptive analysis was carried out, and correlation between variables was checked.

Finally, the influence was tested by multiple regressions.

Findings: The results show that the real estate development companies in Jordan need to implement innovative marketing tools in order to develop their business and gain a competitive advantage over their competitors.

It also shows that there is a significant and positive impact of using innovative marketing tools on developing real estate development companies in Jordan.

Limitations/Recommendations: The current study was conducted on real estate development companies in Amman, Jordan.

Therefore, it recommends the future researches to collect more data over a longer time to check the current model validity and measuring instrument.

It also recommends carrying out similar studies on other industries in Jordan and same industry outside Jordan to test its results generalizability.

Originality: This study is considered as one of a few studies that discusses the issue of using innovative marketing tools, and investigates its influence on Real Estate Development companies’ performance in Jordan

Main Topic

Marketing

Topics

No. of Pages

88

Table of Contents

Table of contents.

Abstract.

Abstract in Arabic.

Chapter One : Introduction.

Chapter Two : Theoretical and conceptual framework and literature review.

Chapter Three : Study methodology (methods and procedures).

Chapter Four : Data analysis.

Chapter Five : Results, conclusion, and recommendations.

References.

American Psychological Association (APA)

al-Dibs, Ahmad Riyad. (2020). The influence of using innovative marketing tools on real estate development companies performance in Jordan. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-970902

Modern Language Association (MLA)

al-Dibs, Ahmad Riyad. The influence of using innovative marketing tools on real estate development companies performance in Jordan. (Master's theses Theses and Dissertations Master). Middle East University. (2020).
https://search.emarefa.net/detail/BIM-970902

American Medical Association (AMA)

al-Dibs, Ahmad Riyad. (2020). The influence of using innovative marketing tools on real estate development companies performance in Jordan. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-970902

Language

English

Data Type

Arab Theses

Record ID

BIM-970902