الدور الحكومي في تشجيع الابتكار التسويقي

Abstract EN

Innovation in the world of business, nowadays, has become an urgent situation in which many foundations seek to attain.

It is clear that the sovereignty of the spirit of innovation at the foundation is reflected on the innovation marketing situation where it constitutes a part of a whole.

And it is a natural reflection of the state of innovation experienced by the foundation.

And it is well known that the marketing domain is among the most competitive fields between institutions, and is growing in importance with the globalization of the economy, the opening of markets and the transition of competitiveness from local to international levels, which increases its difficulty and intense need for marketing innovation for the sake of excellence.

This research document seeks the governmental role in encouraging innovation marketing, as the marketing activity seems, at first glance, attached to the private sector that in the midst of the competition and strives to make profit, which in return is not expected to be done by governments, since it is not meant for them to compete originally, as they offer service and care for the citizen through their role as nurturing and responsible governments apart from the objective of achieving profit and financial gain.