La fidélisation de la clientèle dans les assurances
Author
Source
Issue
Vol. 2012, Issue 11 (Bis) (30 Apr. 2012), pp.1-17, 17 p.
Publisher
Université Abou Bekr Belkaid Faculté des Sciences Economiques et de Gestion
Publication Date
2012-04-30
Country of Publication
Algeria
No. of Pages
17
Main Subjects
Economics & Business Administration
Abstract EN
The present study explores customer loyalty in insurance.
The aim of this research is to suggest a measure of loyalty within a relational perspective.
An empirical study has been done among a sample of insurance company clients (SAA).
Results found have theoretical implications which allowed us to detect some limitations of our research and to propose new ways to Investigate
American Psychological Association (APA)
Mazwar, Muhammad Amin. 2012. La fidélisation de la clientèle dans les assurances. Revue Economie et Management،Vol. 2012, no. 11 (Bis), pp.1-17.
https://search.emarefa.net/detail/BIM-973561
Modern Language Association (MLA)
Mazwar, Muhammad Amin. La fidélisation de la clientèle dans les assurances. Revue Economie et Management No. 11 (Bis) (Apr. 2012), pp.1-17.
https://search.emarefa.net/detail/BIM-973561
American Medical Association (AMA)
Mazwar, Muhammad Amin. La fidélisation de la clientèle dans les assurances. Revue Economie et Management. 2012. Vol. 2012, no. 11 (Bis), pp.1-17.
https://search.emarefa.net/detail/BIM-973561
Data Type
Journal Articles
Language
French
Notes
Includes margin notes.
Record ID
BIM-973561
