فاعلية إعلانات الطرق في تعزيز الولاء للسلع و الخدمات : دراسة مسحية لاتجاهات جمهور مدينة مصراتة

Abstract EN

This research paper tackles with examining the trends of the people in Misurata city toward the effectiveness of the advertisement in the roads in promoting the loyalty of the goods and services.

Basically; the study aims at defining the advertisement in the streets: their characteristics, imperfections, types, as well as to identifying to what extent people of Misurata city pay attention and follow the content of such advertisement in the streets.

The study seeks to explore the viewpoints of the people about the spatial, temporal, and aesthetic aspects of these advertisements, detecting their trends towards the effectiveness of the road advertisements in promoting the loyalty of the consumers to the goods and services.

Then; to present suggestions that may help in developing the usage of advertisement in the roads of Misurata city.