أثر الثقافة الاستهلاكية على التكاليف الصناعية في تحقيق التنمية المستدامة لدى الشركات الصناعية الدوائية الأردنية

Abstract EN

This study aimed to show the effect of consumers culture Through (consumption awareness, consumption formation, consumption pattern), on all industrial costs (direct materials costs, direct labor costs, indirect industrial costs) and its role in achieving sustainable development, the study was applied on nine Jordanian pharmaceutical companies, the study used the descriptive analytical approach, and the SPSS package was applied, the study community was consisted by the Jordanian pharmaceutical companies employees, the study used the connivance sample, 400 questionnaires were distributed and Returns (390), After checking the retrieved questionnaires, it was found all distributed questionnaires were valid for statistical analysis, and all of them were subjected to statistical treatment, The study showed a set of results, the most important of which were: there is a statistically significant effect of consumer culture Through (consumption awareness, consumption formation, consumption pattern) on all industrial costs (direct material costs, direct labor costs, indirect industrial costs), and the highest impact of the dimensions of consumer culture was on the costs of direct materials.The study was recommended a set of recommendations, among them: the need for the pharmaceutical companies that were studied to be concerned with increasing the level of consumer awareness, educating workers and consumers about the need to rationalize consumption that leads to a decrease the costs.