سلوك التبرع بالنقد لدى السعوديين في ضوء بعض عوامل التفاعل الاجتماعي

Abstract EN

This study investigates the effect of some Interpersonal factors on cash donation among Saudi donors.

The study is a small step toward scientific development of marketing strategies for the Saudi charity sector.

The study uses a quantitative methodology for data collected from a large-scale random sample (1514), that covering nine major Saudi cities.

The results indicate that cash donation rises on religious occasions such as the month of Ramadan and the first 10 days of Dhu Al-Hijjah, and at times of monthly salary.

Saudi donors prefer cash donation directly to charities, and through technical means that deliver donated cash directly to charities.

No statistically significant differences found the on donation behavior Attributed to the modernity of communication method.