التسويق العصبي و أخلاقيات الإشهار بين المدارس الأخلاقية الحديثة و المدارس الأخلاقية الإسلامية

Abstract EN

This study aims to examine the role of Neuromarketing and its impact on advertising.

In order to answer the questions postulated a comparison between modern and Islamic ethics in advertising is carried out, taking into consideration that both agree that ethics is an important part of human life.

Facial expression technology, one of the techniques used in the field of neuro-marketing, was used to test ads on 33 individual university students.

The results of the study indicated that this technique is effective in giving reactions and responses through the change in facial features in the sample.

Also, the different ethical schools sometimes unite in their judgments especially when using women or children in adverting.