استعمال وظيفة العقل في صناعة قرار الشراء من خلال مقاصد الشريعة

Abstract EN

Given the increasing role and importance of materialistic doctrines in thinking when making marketing decisions, especially purchasing decisions, the limits of the use of thinking according to mental abilities becomes even more worthy of study.

For that, this study aims to determine how important is the use of the function of reason in making purchase decisions within the context of the general trend in the direction of the Halal market, where customers adopt Islamic values when making choices.

If difference begins with colors, tongues and cultures, then the difference applies to patterns of thinking, methods of assessment and judgment, as well as differences in working methods and lifestyles, all of which make the market a place of difference and impulse rather than a place where a fixed marketing mix applies.

Each of us will make decisions that suit him in a timely manner, and in the buying situations that he makes for himself, and according to what he wants from them.