آليات حماية المستهلك من الغش و الخداع التسويقي من خلال ضوابط التسويق الإسلامي : دول مجلس التعاون الخليجي أنموذجا

Abstract EN

The area of consumer protection received considerable attention considering that consumption is the basis of economic life.

Within the Gulf Cooperation Council (GCC), consumer protection laws evolved significantly in recent years to confront marketing fraud and deceit, taking into consideration the requirements of the Shariah (Islamic Law).

This study aims to discuss consumer protection within Shariah and highlight the most important controls that contribute to consumer protection as determined by the Shariah.

After that, the authors identify the experience of GCC in establishing laws and legislation that protect their markets and consumers.

This study concluded that Islamic States, including the GCC, should adopt Islamic marketing methods and controls and to have legitimate mechanisms that contribute to consumer protection against fraud and deception that also provide economic environment, and social protection.