الحوكمة كمدخل لتطوير الميزة التنافسية للمصارف

Abstract EN

The financial and banking sector knows today a great concurrence between banks in order to expand their market shares and the acquisition of as much as possible new customers and allow them to obtain its banking services, all of this lead each bank to enhance its strengths, from here appears the concept of competitive advantage as a way to the leadership in front of the other banks, and although the multiplicity input by which the bank achieve the competitive advantage, but in the light of corruption and scandals that have defined the financial and the banking institutions the governance is the most important banking input that can be used to reduce the risks and develop the competitiveness of banks.