نحو بناء قيمة العلامة التجارية بالاستناد على الزبون كرهان للتنمية المستديمة للنهوض بالقطاع السياحي

Abstract EN

Has witnessed significant growth of tourism activity a leading economic and social phenomena interesting observation at the beginning of the third millennium, with the number of tourists and tourism revenue growth rate even exceeded the rate of growth in the components of the global economy, making tourism one of the largest areas of international trade.

The growth of tourism and the sustainability of its resources, and increase revenue and economic benefits, imposes a broadening and deepening of attention and care, government and community in this sector and in accordance with Lss and standards are clear and specific in the context of this strategy that are compatible and strategic vision.

Tourism is a combination of a product variety of goods and services and knowledge linked to the realities of physical geography, economic and human, in addition to the facts of history and civilization and cultural achievements of contemporary fabricated to any country.

The tourism today is facing many problems in most developing countries and least developed, and these range from problems between the lack of technical knowledge and the weakness of marketing activities, and public awareness of the public, and inadequate basic infrastructure for tourism and investment, and the challenges of security and safety tourism.

And this is what we will try to be addressed through this the study, in order to achieve sustainable development in accordance with the principles and plans and programs of short and medium-term national and local level, keep abreast of the trend towards building brand value to the customer Balastnaz strategic input to promote tourism in Algeria.