استراتيجية تسويقية لتنشيط السياحة الداخلية في ليبيا : دراسة تطبيقية على مدينة شحات

Abstract EN

This study concerns a marketing strategy to activate domestic tourism in Shehat city of Libya.

The field study used the survey method on a random sample of the visitors of Shehat city and of the Ministry of Tourism employees and the workers in tourist companies beside academics in the Libyan universities.

The results show a general consensus of the opinion of the academic sample and employees in the tourism sector about the importance of the proposed marketing strategy to the local tourism activator Shehat city.