مساهمة التسويق الداخلي في تعزيز الرضا الوظيفي للعاملين : دراسة ميدانية في مؤسسة سونلغاز-وحدة غرداية

Abstract EN

This study deals with the extent to which internal marketing contributes to enhancing employee job satisfaction through a field study at the Sonelgaz unit and the Ghardaia unit, where the questionnaire was used as a main tool for collecting data.

The study hypotheses were tested software (version 22).

The study found using the statistical methods provided by the SPSS program a statistically significant effect of internal marketing in its dimensions: empowerment, training, motivation and internal communication on job satisfaction.

The most influential dimension was motivation and internal after staff training; empowerment and then with less stimulation; communication, The study came out with a number of recommendations, most notably the interest in internal marketing, particularly in terms of training and empowerment, in order to raise the level .of job satisfaction