التسويق الإلكتروني عبر شبكات التواصل الاجتماعي و إدارة السمعة الالكترونية للمؤسسة

Abstract EN

This study seeks to disclosure the most important roles that electronic marketing can perform as a mechanism to reduce marketing problems, given the urgent need to employ modern communication technology in the field of marketing that has become an urgent necessity in order to increase efficiency and reach consumers' masses better, and this is by clarifying the role Social media networks in the process of electronic marketing and, how to employ these tools in marketing a good electronic reputation for the institution, and we have reached a set of results represented in the weakness of marketing activity and the lack of clarity of its goals at the institutional, through the rejection of conviction Institutions with modern marketing orientations of adopting new ideas and methods.