الجاذبية لدى النجم السينمائي و صناعة القدوة المزيفة

Abstract EN

This research paper aims to identify the methods used by the mamers of drama and cinema in the movie star industry, starting with catching and selecting him from the forgotten and unknown worlds, and sometimes even from the realm of delinquency and criminality, passing through the process of training, qualifying, beautifiying him, and taking care of his external appearance in its smallest details, and framing his behaviors, up to refining his language and speech, and how and when he appeared in the various media, in order to market him and market by him, after turning him into a popular media and advertising icon, stardom in the world of cinema, like other worlds, such as art, sports, singing, media and religion… etc, has become a stand-alone industry, it has its institutions, makers, experts, financiers and planners, who study various psychological, physiological and behavioral aspects… and other components that make the movie star an attractive personality, and makes him a successful model in creating his followers, especially from the youth and adolescents category, who are sometimes estimated at millions in the worlds, so that for them he is considered an ideal symbol for fashion, beauty, excellence and genius, regardless of the congruence of what this cinematic example promotes whith the constants and national values of the recipient and his civilizational and cultural affiliation.

Key words: Attractiveness - The movie star making - Fake role models - The model.