استخدام القنوات التلفزيونية الأردنية لأدوات الإعلام الرقمي

Abstract EN

The study sought to identify the uses of Jordanian TV channels for digital media tools (social media pages, news coverage, special programs), through the media survey methodology of JORDANIAN TV, ALMAMLAKA TV, and ROYA.

The researcher used the two tools of observation and content analysis to collect data from the study sample.

The results concluded that the study sample uses digital media technologies in various forms, most notably: Direct broadcast on digital media applications, and programs specialized in topics published on social media sites, in addition to allocating pages belonging to television channels on various social media sites to publish their visual production, and feeding newsletters into digital media production.

Based on these results, the study recommends the need to pay attention to digital media applications academically and professionally, and to benefit from the services they provide to develop news and program content, with the necessity to allocate media colleges to courses and departments specializing in digital media, or to combine traditional specializations and digital media technologies.