اتجاهات الطلبة الجامعيين نحو استخدام الأحزاب السياسية لمواقع التواصل الاجتماعي في التسويق السياسي بالجزائر : دراسة ميدانية على عينة من طلبة جامعة جيجل

Abstract EN

This study deals with the topic of political marketing, and we aim through it to identify the attitudes of university students towards the use of political parties in Algeria for social networking sites in the promotion and marketing of their political programs, by trying to uncover the nature of the contents published by political parties during the process of political marketing, as well as We also aim to identify the attitudes of university students towards the topics and promotional forms used by political parties in marketing their political programs through social networking sites.

We adopted to conduct this study on the descriptive method, and we used the simple observation and questionnaire form as tools to collect the necessary data from the study community that is represented by the students of the university of Jijel.

Society in the next one.

The field study came to know the students attitudes towards how political parties use social media sites in terms of the nature of topics and the forms of their publications via social networking sites, which ranged between the majority's approval of most of the proposals submitted to them about party publications in terms of form and content, and their opposition to it and staying on Sometimes neutral.