Impact of online viral promotion on consumer buying behavior : a case study of Ooredoo Algeria

Abstract EN

The aim of this study is to know the role of online Viral promotion tools in conducting The Algerian consumer behavior, by reviewing its concept, characteristics and types and measuring its impact on the consumer in studying the intention of buying through Tools of Internet.

A sample of Algerian consumers was collected in Algeria, the sample size was 90 individuals distributed to mobile company Ooredoo.

The descriptive and analytical approach was used to obtain statistical data based on the survey model and statistical program SPSS to test the study hypotheses.

The result was the statistical significance through the methods of viral promotion through Internet and the intention of buying of the Algerian consumer behavior towards the use of mobile services & offers to the operator Ooredoo.