الاستراتيجية التوجيهية في رسائل "يوسف بن تاشفين" : مقاربة تداولية

Abstract EN

In this study, we extract most important communicative strategies that 'Yusuf Ibn Tashfin' adopted in his letters, mainly guiding strategy which is one important strategy on which the addresser relies in producing speech to achieve maximum impact on addressee.

It appears in his letters through using linguistic mechanisms to communicate intended meaning and achieve goal by shifting from rhetorical politeness principle.

So, what are the important means of this strategy adopted by the addresser? And what are its communicative purposes? Accordingly, we relied on pragmatic approach mechanisms which allow us to give importance to all speech elements from intention, context, to conversational relationship.

Thus, we conclude that the general context of speech imposes strategy presence through linguistic mechanisms the addresser repeatedly relied on, mainly command and prohibition for their effective role in communicating the intention and achieving his guiding goal.