أثر الرشاقة الاستراتيجية على السمعة الجامعية في الجامعات الأردنية الخاصة

Abstract EN

The study aimed at identifying the impact of strategic agility on university reputation in Jordanian universities.

The study was based on the analytical descriptive approach for its suitability with the purpose of the study.

To achieve the objectives of the study, the researcher prepared the questionnaire as a main tool to identify the impact of strategic agility on the reputation of university, which was distributed among the study sample that consisted of (50) faculty members in privet universities .

Using the statistical methods (arithmetic mean, standard deviation, multiple linear regression analysis).The results of the study showed that there is an impact of the strategic agility in the reputation of the university, with the value of (B) (1.015), while the values of (T) was (18.243), and the level of significance (0.000) which means that they are less than (0.05).

The study recommends the need for an organizational culture that contributes to the growth of the concept of strategic agility and its impact on the reputation of the university