البساطة و التعقيد في بنية تصميم الإعلان الرقمي

Abstract EN

The current research dealt with the simplicity and complexity of the structure of the design of digital advertising, which is subject to technical concepts and methods of modern technology Allow for more complex interactions between the computer and the advertising design and imposed on the design of digital advertising to requires the complexity faced by the direction of complexity and clarity, which depends on the organization of elements and design shapes within the complex electronic structure to achieve aesthetic goals and serve the goals For digital advertising correctly and not overpriced the problem of research lies in the following question posed by the researcher.

What is the simplicity and complexity of the digital advertising design structure?The purpose of the research is to focus on the discovery of the rug and the complexity of the structure of the design of digital advertising, while the importance of research by contributing to enrich the knowledge and application of the specialists and specialists to study the simplicity and complexity in the structure of digital advertising design and the introduction of specialized designers working on the subject of simplicity and complexity in the design of digital advertising And the terminology in it, and the researcher has developed spatial boundaries represented by a number of Iraqi digital ad designs, and time limits (limited in the period of 2017) As for the substantive boundaries represented in (study of simplicity and complexity in the structure of design Digital advertising.while the second section chapter which consist the theoretical frame which interest in three researcher ,the first research turning to (Simplicity in the digital advertising design)while the the second research interest in (complexity in the digital advertising design)and the third research turning into about the(structure digital advertising design).

The researcher then mentions one previous study (simplicity and complexity in the structure of the brand)And emerge from the theoretical frame indicators as a scientific material helped the researcher in his measures and his way for research in analysis for consistency of One samples which searched in the third chapter which called (measures chapter )based on the analysis from which made by the researcher which taken from the theoretical frame the indicators ,and extracted it after showing it to the experience for evaluation and make sure from it is believable and fixed of important resulte help the research, while the fourth chapter consist of the showing of the resulte which resulte by resercher and the analysis resulte, the recommendations and suggestions.