تأثير التزام الإدارة بالتسويق الداخلي على الرضا الوظيفي من وجهة نظر العاملين : دراسة تطبيقية على هيئة التمريض بمستشفى الأمير عبد العزيز بن مساعد بعرعر

Abstract EN

This study aimed to determine the effect of management commitment to internal marketing on internal marketing practices (Formal internal marketing, informal internal marketing, response) and job satisfaction and determine the effect of internal marketing practices (formal internal marketing, informal internal marketing, response) on job satisfaction, as well as mediate internal marketing practices (Formal internal marketing, informal internal marketing, response) in the relationship between management commitment to internal marketing and job satisfaction.

from the viewpoint of Nursing Hospital Prince Abdulaziz Bin Musaed staff members in Arar.

A questionnaire consisting of (42) terms has been developed to collect data and analyze it using the SPSS program, the Microsoft Excel 2013, Andrew F.

Hayes model (Process v3.1) and Path analysis to test the hypotheses of the study, where simple linear regression analysis has been used, and a number of results have been reached, the most important of which are: A positive and statistically significant impact of management commitment to internal marketing on internal marketing practices (Formal internal marketing, informal internal marketing, response) and on job satisfaction.

internal marketing practices (Formal internal marketing, informal internal marketing, response) have mediated the relationship between management commitment to internal marketing and job satisfaction.