دور الذكاء التنافسي في تعزيز المكانة السوقية بالتطبيق علي شركات التأمين العامة و الخاصة في مصر

Abstract EN

The problem of the study is crystallized in a question that states, what role can competitive intelligence play in enhancing the market position of public and private insurance companies in Egypt; What works to increase the ability of these companies to meet the challenges of local and international competition? The study aims to determine the impact of the application of competitive intelligence on enhancing the market position of public and private insurance companies, and to study the relationship between the various dimensions of competitive intelligence and the market position of insurance companies, in addition to identifying differences in the application of competitive intelligence according to the difference in the sector.

The descriptive approach was used, whereby the basic theoretical concepts related to the subject of research are identified and rooted, and the analytical approach to test the hypotheses of the study, which is the approach that relies on collecting data and analyzing phenomena.