الخطاب الإعلامي الإسلامي و أثره في المتلقي : خطبتا حجة الوادع و فتح مكة أنموذجا

Abstract EN

This research deals with the Islamic media discourse and its impact on the recipient.

Theoretically, it discusses the concepts of discourse and media.

Practically, It analyses samples from the Prophet's (Muhammad) -peace be upon him - noble speeches, and tries to figure out how they could affect the recipient.

The research reveals the ability of the Prophet (Muhammad) - peace be upon him - and his awareness of the issue of receiving, contrary to the westerners' claim to be the pioneers in the receiving theory.

The research concluded that the Islamic media discourse is a form of effective communication that has the ability to influence the recipient.