E-marketing for banking services in Algeria and their relationship with customer satisfaction : an applied study on a sample of banks

Abstract EN

This study is intended to investigatethe reality of e-marketing services for the banking and the challenges faced in Algeria.

The research also links this issue with customer's satisfaction.

A survey was administered to (70)customers when the analysis was performed using the statistical analysis program Spss.

The most important conclusion reached was the necessity of re-engineering the managerial work in the banks under study and training the bank employees in Algeria and abroad.