دور مواقع التواصل الاجتماعي في التأثير على القرار الشرائي للمستهلك عبر الأنترنت : دراسة عينة من المستهلكين الجزائريين عبر مواقع التواصل الاجتماعي

Abstract EN

The objective of this research is to study the impact of social networking sites on consumer purchasing decisions over the Internet.

And to identify the impact of social media on each stage of the purchasing decision, in order to demonstrate this relationship, an electronic questionnaire has been used as a tool for collecting study data.

were distributed to a number of Algerian consumers who interact continuously with the social networking sites was about 101 individuals.

Statistical package for social sciences (spss) was used to analyze and test the hypothese, we found that there is a statistically significant impact on the use of social networking sites on most stages of the decision to buy the consumer in varying degrees.